How to Find out What Keywords Your Website Already Appears for when it comes to keyword research?

·         One of the best places to start is to find out what keywords your website already appears for in Google. The beauty of this is these are keywords That Google already deemed relevant to your website.

 

·         So all we need to do is find out what these keywords are and then further optimize our website a little bit better for these specific keywords.

 

·         Once you do this, you can expect to see your website, jump up higher in Google. We’ve had client sites jump from page nine, all the way up to page one, just by optimizing the site for keywords that they didn't even know they had paid for it in the first place.

 

·         To do this, you're going to need access to SEO software called SEMrush.

 

If you're not sure what S-E-M rush is?

 

·         It's an SEO tool, which is super powerful and provides you with tons of information that you can action upon to further increase the visibility of your website.

 

·         There are a few other options when it comes to SEO tools, such as Majestic, which is used for checking backlinks.

 

·         However, Majestic has no feature for keyword research, meaning that if you use that tool, you'd have to get another tool to carry out the keyword research element.

 

·         Whereas with SEMrush, it has all of the features built in. So instead of having five different tools to carry out five different tasks, you can literally just use one tool to do everything you need to do when it comes to SEO.

 

·         The more information and data you have, the better decisions you'll be able to make, thus increasing the likelihood of you succeeding.

 

·         Simply put in this day and age, it’s no longer viable to carry out an effective SEO campaign without using any tools. Reason being, is because you won't have any data to base your decisions on.

 

·         A lack of data equals poor decision-making, which you want to avoid at all costs, when it comes to carrying out SEO. SEO is quite complex.

 

·         SEMrush is paid software and the price it starts from $100 per month.

·         However, as Click Slice is a heavy user of the tool we've been in touch with SEMrush, and I'm delighted to announce that we've managed to secure a free 14 day trial exclusively for members of our courses, which you are.

 

SEMrush provide new users with a free seven day trial:

 

·         We pushed them a little bit harder to ensure we got the best for learners of this course.

 

·         To take advantage of this free 14 day trial, you simply need to click the link in the description under the resources that will then take you to this page where you can sign up and get full access.

 

·         You use our link to make a purchase, and you continue to use software after the free 14 days, then we will receive a commission at no additional cost to you.

 

·         So that helps us out too and to confirm 14 days is more than enough time to action upon everything, which you're about to learn in this course.

 

So once you have access to SEMrush:

 

·         Let’s go ahead and get Yoga Matters URL, go over to SEMrush paste in the URL and then click search. And what this is going to do, it is going to show us all of the keywords that this website appears for.

 

·         Once that's loaded, you can see we've got quite a bit of information in front of us, do not be overwhelmed as I'm going to go through all of these sections later on in the course.

 

·         All we need to know is the keyword and the position we are in Google for that keyword, along with the search volume and the URL which appears in Google.

 

·         What position we are in exactly for those keywords, the amount of times all those keywords get searched for every single month in Google. And the URL which is appearing in Google for that specific keyword.