What are three kings in SEO?

 

·         When it comes to optimizing your website, there are certain placeholders on your website that are more impactful than others when you place keywords in them.

 

·         In order, they are your URL, your SEO title tag, and then your page title, often referred to as a H1 tag.

 

·         And then below that you'd have your subheadings such as a H2 and a H3 tag, and lastly, you'd have your content.

 

·         The top three, the URL, the SEO title tag, and the page title, these are the real big hitters, and essentially define what your page is all about.

 

·         Now we know this. We want to optimize our websites for all three elements.

 

Which is the first king?

 

·         We want to start off with our keyword research template for one of our pages. And then look at the biggest keyword we have.

 

·         So in this example, I've decided to go with our Yoga clothing page, as you can see from the screenshot on the right.

 

·         I've already sorted our keywords in order of the most monthly searches. So finding the biggest keyword is a simple task. We can easily see the biggest keyword is yoga clothes with 3200 searches a month.

 

·         As this is our biggest keyword, we want to include it in our URL.

 

·         So a good example of a URL would be website.com/yoga-clothes. A bad example of a URL would be website.com/yoga-clothes-tops-for-men-women-sale-cheap-uk.

 

·         As you can tell, we're trying to stuff in as many keywords as we can in the URL and as a result, it looks very spammy.

 

·         We want to avoid looking like a spammer and ideally we want to go for shorter URLs as well. Another thing you want to keep in mind as well is you want to avoid repeating words in the URL.