What to Avoid When Creating Content for SEO?

 

·         It’s very important to get right content for SEO because there's actually a metric Google uses, and the algorithm is called dwell time.

 

·         So essentially the longer the person spends on your website, is actually a good indication to Google that what you have on your website is good.

·         So if you have a good dwell time number, what actually happens is Google puts your site higher up in Google.

 

·         If you have a low dwell time, so people come on your site and they're bouncing straight back to Google and they're not spending a lot of time on that page.

 

·         What happens is a clear signal to Google that hey, this site isn't actually satisfying the user, which obviously Google's algorithm is all about giving the user what they want to see.

 

·         It's a sign to Google it's not good, so as a result, it will put your site further back on Google, so page two, three, four, and even further depending on how bad dwell time is.

 

·         Make sure you put a lot of effort into formatting your content correctly getting the structure done, bullet points, images, and just make it engaging for someone to read.

 

The Importance of Fresh Content in SEO:

 

·         The Importance of Content in SEO Whenever you're crafting some content for your website, always ask yourself, what value does this content provide to the user?

 

·         Google's main goal is to provide useful and relevant results to the user.

·         As a result, Google's algorithm analyzes millions of search results, and it returns a website, which it believes answers a query the best.

 

·         If someone searches for phones, Google is going to return websites that all talk about phones or that sell wireless headphones on them.

 

·         If your content is subpar, Google will not return your site to the user, which results in low rankings. So you really need high-quality content to stand out.